Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. Google devaluespages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. Building relationships is extremely important when it comes to organic SEO, and it can offer a real advantage for your search engine rankings.

Having fun with webmaster tools

Providing your audience with something that does not expire after a short period, something that never loses its value. To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas. This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle. But, when your entire organization is behind the SEO framework, you tend to have fewer problems. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself.

Establish your position regarding keyword stuffing

If it does not already exist, thin content is easy enough to prevent. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. Search engines will penalise pages it thinks don’t provide enough value as visitors prefer informative and high quality results. One way to approach SEO is to write catchy headlines. As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. Having your customers caring aboutwho you are and what you do can be incredibly powerful.

Think about citations from the start

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! This is the origin of SEO’s spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms—clearly not living, breathing humans giving a vote of confidence that the content is indeed about what you claim it to be. This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the Internet. If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage.

Repurpose old Google algorithms

Google is an endless stream of free organic traffic​ and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the coming months and years. Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. Buyers have a problem, and they are looking for something to solve that problem.

Measure and Improve by paying attention to link exchanges

Conversions come purely from building trust with the people sitting on the other end of the inter-tubes. Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase. Our job as website publishers and content managers is to ensure that we are providing the most robust information possible to our readers.