• Using traffic estimation tools in conjunction with static pages

    Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. It stands the test of time and never goes out of date. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work.

    Pay particular attention to walled garden sites when performing an audit

    high authority site will rank much faster than you. It’s recommended to give the manufacturer description to the 3rd party shopping websites, and write a more robust, unique description for your own eCommerce website. It may seem more productive, but taking the time to write unique, carefully considered content will only boost your online presence. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. Instead of writing stellar content, we are going to steal links (that’s what it’s called) from our competition.

    The mysterious world of quality

    Include A Map To Your Business Location – As well as contact information, it can also be hugely important to include a map on your website’s contact page. This can not only be a great way to offer specific and precise directions to your business’ physical location, but can also work to legitimatise your business in the eyes of your customers. Social signals - how manytimes a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. What is SEO? SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile.

    Pay particular attention to web 2.0 when performing an audit

    Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "But relax, it doesn’t mean that you have to be ready to destroy them on sight." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others.

    Find out more about duplication

    The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. Some organizations choose to silo web development from marketing, which is a mistake. A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business’ online presence. When you research keywords for your future content and come up with the list, always narrow down the list and keep only the most relevant ones. However, you can find a duplicate content checker quite easily.

    Using traffic estimation tools in conjunction with static pages

    When content population starts rolling, so does sharing, and then the traffic is sure to follow. The struggle is real: it’s difficult to avoid bias when reviewing the results of a campaign you’ve worked hard on. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Mobile browsers will by default try to show pages at desktop screen widths which will be hard to read and require manual zooming by the viewer.


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