• Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. Google devaluespages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. Building relationships is extremely important when it comes to organic SEO, and it can offer a real advantage for your search engine rankings.

    Having fun with webmaster tools

    Providing your audience with something that does not expire after a short period, something that never loses its value. To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas. This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle. But, when your entire organization is behind the SEO framework, you tend to have fewer problems. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself.

    Establish your position regarding keyword stuffing

    If it does not already exist, thin content is easy enough to prevent. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. Search engines will penalise pages it thinks don’t provide enough value as visitors prefer informative and high quality results. One way to approach SEO is to write catchy headlines. As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. Having your customers caring aboutwho you are and what you do can be incredibly powerful.

    Think about citations from the start

    Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! This is the origin of SEO’s spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms—clearly not living, breathing humans giving a vote of confidence that the content is indeed about what you claim it to be. This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the Internet. If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage.

    Repurpose old Google algorithms

    Google is an endless stream of free organic traffic​ and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the coming months and years. Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. Buyers have a problem, and they are looking for something to solve that problem.

    Measure and Improve by paying attention to link exchanges

    Conversions come purely from building trust with the people sitting on the other end of the inter-tubes. Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase. Our job as website publishers and content managers is to ensure that we are providing the most robust information possible to our readers.


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  • Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. It stands the test of time and never goes out of date. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work.

    Pay particular attention to walled garden sites when performing an audit

    high authority site will rank much faster than you. It’s recommended to give the manufacturer description to the 3rd party shopping websites, and write a more robust, unique description for your own eCommerce website. It may seem more productive, but taking the time to write unique, carefully considered content will only boost your online presence. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. Instead of writing stellar content, we are going to steal links (that’s what it’s called) from our competition.

    The mysterious world of quality

    Include A Map To Your Business Location – As well as contact information, it can also be hugely important to include a map on your website’s contact page. This can not only be a great way to offer specific and precise directions to your business’ physical location, but can also work to legitimatise your business in the eyes of your customers. Social signals - how manytimes a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. What is SEO? SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile.

    Pay particular attention to web 2.0 when performing an audit

    Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "But relax, it doesn’t mean that you have to be ready to destroy them on sight." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others.

    Find out more about duplication

    The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. Some organizations choose to silo web development from marketing, which is a mistake. A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business’ online presence. When you research keywords for your future content and come up with the list, always narrow down the list and keep only the most relevant ones. However, you can find a duplicate content checker quite easily.

    Using traffic estimation tools in conjunction with static pages

    When content population starts rolling, so does sharing, and then the traffic is sure to follow. The struggle is real: it’s difficult to avoid bias when reviewing the results of a campaign you’ve worked hard on. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Mobile browsers will by default try to show pages at desktop screen widths which will be hard to read and require manual zooming by the viewer.


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  • If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here for more” or “read on” and hyperlink these phrases. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. Thanks to the specification available within on page articles, you can attract attention from long tail results. Lastly, and probably most importantly, you will want to make sure there aren’t any duplicate or canonical issues associated with the homepage.

    Adding keywords to your alt text may seem minor

    Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. All of these techniques are well and good, but it is important to keep in mind that they work best in the context of the principles of good search engine optimization. With the nature of today’s online world being so vast, a business needs to work longer and harder in order to gain the recognition it deserves.

    Can I Just Write Naturally and Rank High in Google?

    SEO is alive and well, and its just as powerful as it ever was. Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. SEO in Market Weighton is here. If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. According to Google, featured snippets especially helpful for those on mobile or searching by voice.

    Carve out time for concentrating on conversion rates

    Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Remove less important elements to make the remaining element more prominent. Put the most important items first in your navigation. Find the best way to organize the content of your website and reflect that in the structure of your website navigation." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules. If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the successful search engine company called Google. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in the top positions for it very difficult, then ranking for that 1 keyword won’t attract enough visitors to your site. Paid marketing strategies available online tend to be seen as more efficient, as they can be implemented quickly, whereas SEO can take years to have maximum effect.

    Go long-tail and forget Google algorithms

    Rather than focus on obtaining followers, it is better to spend your time creating relationships with people. Maybe in the long term, strategies can be horned and shaped, eventually branching off into the style that you’d like to eventually implement, but to start with – you need to get people and on board, listening from the off, so the simple method is always the best. Make sure you can walk, before you attempt to run. Search engine bots are entirely different entities. Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics related to your industry. This keyword list should be treated like an ongoing project that needs to be updated once a month, as search trends constantly change, so you need to be able to keep up as you continue to post content.

    Beginner's guide to link exchanges

    If so, would you feel comfortable giving us a review online? Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. The key is to know your audience. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Google will rank your page highly if it believes it holds valuable content for the reader, so always make sure it appeals to your target audience.


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